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Hydration: drinking water is essential for your well-being

It is the main component contributing to correct nutrition: beauty, health and psycho-physical skills depend on it! Zero calories, this is why it is the ideal beverage for hydration. 70% of your body weight is constituted by water. It is a fundamental component for the functioning of organs and tissues and it has the precious function of carrying vitamins and mineral salts in all your cells.


Hydration & beauty

Water is a fundamental ally for the beauty and well-being of your body. Drinking lots of water helps keep your skin hydrated, young and elastic. This is even more true in the summer months, when exposure to the sun dries the skin, due to the loss of water. Thirst quenching the skin is a fundamental action!

the 4 signs of well-hydrated skin:
For everyone

The optimal hydration for every age

In children and adolescents - who hardly show the need to drink - the right amount of water promotes the development of tissues and the hydration of skin and muscles.
Adults, who should drink at least 2 liters of water a day, have a valuable ally in the water for the well-being and regular functioning of all organs.
Pregnant women in particular must increase their daily water intake to promote healthy and harmonious growth for their baby.

at every stage of life
hydrating means
feeling better

and helping
the natural physiology
of your body


Hydration & physical activity

When you play sports, drinking lots of water is essential. During physical activity, liquids and minerals are lost and it is essential to replenish them immediately and in the right quantity. Furthermore, water promotes thermoregulation, a fundamental function to allow the tissues to return to their regular state after any form of physical activity. Drinking also helps you improve muscle tone: a good amount of water lowers the sense of fatigue and reduces the possibility of cramps.

Sport and hydration
During physical activity it is essential to replenish the water lost through sweating.



in body heat


Thermo regulation